STAEDTLER NOW & THEN...

Managing director of the STAEDTLER group: Mr. Axel Marx

Staedtler is one of the leading products from German which have become a household name in Malaysia over the years. Staedtler products are some synonymous in the market for drafting and writing materials and are considered as tools for the creative mind.

The name STAEDTLER is closely linked with Nuremberg’s pencil history. Long before J.S. Staedtler founded his pencil making factory within Nuremberg’s old city walls back in 1835, the STAEDTLER family had been hand-making this well-loved writing instrument for generations already.

In fact, the roots can be traced back to 1662 - the year in which first references to Friedrich Staedtler as a pencil-making craftsman were made in the city annals.

It was J.S. Staedtler who transformed the workshop into an industrial plant. On 3rd October 1835, he received permission from the municipal council to produce black lead, red chalk and pastel pencils.

By around 1840 J.S. Staedtler was already making 63 different kinds of pencil. In 1866, the company had 54 employees and produced 15.000 gross (= 2.160.000 pencils) per year.

Dr. Rudolf Kreutzer joined the company in 1905. His trips to Asia and North America soon led to a further expansion of the worldwide trading network.

It was under his leadership that a clearly structured range of high quality products was developed. He managed the company until the end of 1967.

Australia - Austria - Belgium - Canada - France - Germany - Great Britain

Hong Kong - India - Italy - Japan - Korea - Malaysia - Mexico

New Zealand - Nordic countries - Portugal - Singapore -South Africa

Spain - Thailand - USA

STAEDTLER (Malaysia) Berhad initiated a Forest Management Project in September 2000. 20 hectares of forest reserve land near the town of Kemasul, in the State of Pahang, Malaysia serves as a platform for research on effective methods to replant and grow Jelutong (dyera costulata). Jelutong is a type of tropical wood, used in the manufacture of wood-cased pencils. Of the total land area, about 10 hectares are used for monoculture Jelutong plantation. The remaining 10 hectares are used for enrichment planting of Jelutong in a natural forest environment.

In September 2000, a Memorandum of Understanding was signed by:

1. The State Forestry Department of Pahang - providing land and site management.

2. The Forest Research Institute of Malaysia - providing the scientific support and Jelutong seedlings.

3. STAEDTLER (M) Berhad - providing the overall management and financial support.



After signing of the MoU, land clearing was carried out on the 10 hectare site, north of the Getah Planting Project, along the Belengu River near Kemasul. Thereafter, trial planting of the seedlings in the plantation, according to research patterns determined by the Forest Research Institute commenced. The Forest Department, Pahang also allocated a forest area, west of the Getah Planting Project near Kemasul, for enrichment planting. Jelutong seedlings were planted in this forest environment.

Their growth patterns are carefully monitored at regular intervals. A Management Committee consisting of officers from:

*

the State Forestry Dept., Pahang
*

the Forest Research Institute of Malaysia, and
*

STAEDTLER (MALAYSIA) BHD.

A Management Committee has been established to monitor the development of this project and to implement changes whenever necessary, to uphold the objectives of this project.

During the past 24 months, valuable scientific information on monoculture plantation and enrichment planting of Jelutong has been accumulated. The enormity of unforeseen setbacks, such as, root diseases, foraging by elephants and wild boars, and the plantation being inundated with water due to torrential rain or dry spells due to no rain, have all taken a heavy toll on the young seedlings. Today, both the monoculture and enrichment plantation are flourishing and under control.

Besides giving a useful resource back to nature, the learning experience from this project is a stepping stone for future plantation projects in Malaysia.

Employer:
Staedtler (Malaysia) Sdn Bhd
Position:
Sales Coordinator I
Time Period:
December 2004 - May 2006
Location:
Ipoh, Malaysia
Description:
http://www.staedtler.com.my

En Memoria De :

Yee May Ling - Former Ipoh Branch Manager

Lam Seow Fun - Former Merchandiser/ Showroom Sales Cordinator

Liew Chooi Lian - Former Showroom Sales Coordinator

Teoh Poh Yook - Former Sales Coordinator (Jaya Jusco, Ipoh)

Suriani - Former Sales Coordinator (The Store, Jalan Kampar Ipoh)